EXPERTISE & INNOVATION

The scripting loaded on each device, the processing software, and the back-office information reporting are all intellectual property owned by LB Technology and developed by our in house engineering and technology teams.

Meet the Team

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ED LABRY Chairman and CEO

Ed is the former CEO, then Vice Chairman, of First Data Corporation, a global fortune 200 company focused on payment processing for banks and merchants worldwide. Prior to his tenure at First Data, Ed pioneered payment acceptance in grocery stores, pay-at-the-pump and quick service industries over a 20-year career at Concord EFS, based in Memphis. While a public company, Concord was the number one performing stock on all stock exchanges during a 15-year period. Labry has received many honors and served on numerous corporate and philanthropic boards. Mr. Labry attended the University of Alabama and graduated from Cumberland University, from which he was later granted an honorary doctorate degree.

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ELLEN FORTAS CFO

Ellen has over 25 years of experience in accounting and business management. She started her career in public accounting at Price Waterhouse, then spent seven years in finance, business affairs and operations in the corporate and cable network divisions of Gaylord Entertainment Company, eventually becoming the VP of Business Affairs and Cable Network Operations. Ellen has spent the last 13 years managing the financial and business affairs of The Labry Companies and its various business ventures. She earned a BA in Business Administration with an emphasis in Accounting from Rhodes College. 

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JASON GAFA COO

Jason brings more than 20 years of sales, operations and engineering telematics experience to LB. He began his career in 1994 working for a division of General Motors, and in 2002 he began working for Numerex Corporation (now Sierra Wireless) as a Telematics Field Application Engineer and later as Sr. Director of Operations, primarily focused on wireless mobile asset management. While at Numerex, Jason helped develop and deploy some of the early telematics tracking and monitoring solutions and has extensive experience working with many large automotive groups. Jason’s name can also be found associated with several patents in the Telematics industry. Jason attended the University of Memphis and State Technical at Memphis.

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DONALD KESNER CIO

Don has a 30+ year history of driving revenue growth in domestic and international businesses, with fault tolerant and high availability systems. He has established a record of
accomplishments in business acceleration, product development, innovation, and stability in the online environments. Don provides internal and external teams with record levels of success in key areas: product, customer service, development, and cost avoidance, for both the
customer and the company.

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BILL COCHRAN VP of Business Development/Account Management

Bill has over 25 years of sales experience in Consumer Packaged Goods, primarily to major US retail customers. Prior to joining LB Technology, inc. in 2017, Bill was VP of Sales for a Chinese-owned seasonal social expressions company in Hong Kong. Bill’s successful track record in sales and national account management, coupled with his experience in product ideation and overseas sourcing, gives Bill a unique skill set to develop and expand LB’s sales and customer relationships. Bill works across all divisions of LB to ensure support for our customers and strategic sales partners. Bill has an MBA from Union University and a BBA in Finance from the University of Memphis.

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MATT COURTS Senior Vice President

Matthew started at LB Technology as an installation technician in 2017 and quickly moved up to his current position of VP of Operations where he manages the entire installation team and oversees all installations and deployments. Matt is also responsible for LB Technology's customer service center and technical support team. Matt takes the feedback he receives from our customers and works very closely with Jason Gafa to develop new configurations and scripting logic in order to respond to customer needs. It is imperative that Matt is intimately familiar with industry demands and new vehicle communication protocols to ensure that LB Technology is up to date with the rapidly changing industry of telematics. His experience in the logistics industry, in-depth knowledge of vehicles, and proficiency in scripting has made him a vital member of the team.